The Digital Main Street Forum aims to assist main street businesses in embracing digital technologies to build and grow their operations – from online marketing and leveraging data to better engage your clients, to adopting ecommerce to reach a broader customer base, the Digital Main Street Forum will help you navigate the “Why” and “How To” of embracing bricks and clicks for your business.
MORNING KEYNOTES ANNOUNCED:
Bridging the gap: how SMBs can effectively use digital tools and technologies to grow and future-proof their business.
Small businesses that are using digital technology effectively realize the business benefits. But for the majority of SMBs, adopting the right solutions – and keeping up with the pace of technological change – is still a challenge. Nyla will share insights into the common challenges many small businesses face when it comes to tech adoption and offer a perspective on how to choose the right solutions to ensure you are keeping up with the changing environment and future proofing your business.
Presented by: Nyla Ahmad, SVP Marketing – Rogers
The Future of Canadian Centennials
A new generation of Canadian youth, the Centennials (ages 21 and younger), are beginning to come of age and are already shaping the marketplace. This is a generation of influencers, innovators and independent thinkers that comprise of nearly a quarter of the Canadian population. Centennials have been shaped by the lack of control in a disruptive world, the exposure to diverse ideas and the ability and pressure to always be connected. And they have never known a world without Google.
Centennials may be the youngest generation, but they are already highly influential and well on their way to young adulthood. This generation takes a different approach to the marketplace and brands from the consumers who have come before, and it’s critical for main street businesses to keep pace with their values, beliefs and expectations to avoid being left behind.
Presented by Stephanie Watsa, Product Marketing – Mastercard Canada
Stay tuned for the full agenda and afternoon breakout sessions in the coming days, composed of some of Canada’s top thought leaders and industry experts sharing their knowledge. Confirmed participants include:
When: Friday May 10th, 2019
Where: Toronto City Hall, 100 Queen St W (Council Chambers)