Amy Matchen has more than twenty years of international executive marketing experience. Most of her career has been devoted to growing venture-backed technology companies, including Indigo Ltd, the digital printing pioneer, which was acquired by HP for some $850 million, and Check Point Software Technologies, (NASDAQ:CHKP), the Internet security software leader with annual sales topping $1 billion.
Since 2010, she has acted as a Virtual VP Marketing for some of the most innovative and successful start-ups in Toronto. Her specialty is defining and executing Go-to-Market strategies to achieve rapid sales traction. She earned a BA in Political Economy from University of Toronto and also studied Organizational Behaviour. From 2003 to 2005, she served as Vice President, International Affairs at the incomparable Weizmann Institute of Science, raising more than $100 million annually for pure scientific research. She was the founding VP, Marketing of University of the People, the first global on-line tuition-free university, where she recruited students from more than 130 countries and forged partnerships with the United Nations, Yale Law School and others.
Amy is a mentor for Futurpreneur and for the Hatchery, University of Toronto School of Engineering’s entrepreneurship Incubator, judging its annual Hackathon. She was selected by the French Trade Commission in Canada to “speed-coach” the ten leading French start-up companies that participated in the 2014 “French Tech Tour” in Toronto and Montreal.
For several years starting in 2000, she served as a member of the Board of Directors of Hand in Hand, an ambitious non-profit organization which runs the only bilingual, bi-national primary schools in Israel. Currently, she is an active member of the University of Toronto Alumni Association.