6 ways to balance business acumen with creativity | BDC.ca
Getting a business off the ground can be a real challenge for even the most zealous start-ups. But companies like The Embassy Visual Effects are proving that the right mix of business acumen and creative thinking can help you secure your foothold in the market. “You can be artistic but you can’t lose sight of the fact that you’re running a company that will have to show profits. I think we’ve found a good balance there,” says Winston Helgason, President of the company, which made its mark by producing ground-breaking digital effects for big-name advertisers.